Know what works
The science behind saving democracy
Feel Good Impact identifies the media and the messengers that create impact – not just views. Tracking impact in real time allows Feel Good Impact to re-deploy resources and create the lowest-cost, most scalable means of motivating like-minded voters.
to impact
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From evidence
to impact / From evidence
Evidence-based impact
Most digital campaigns measure impressions, likes, shares, engagements. These metrics measure popularity, not impact. They tell you what people watched, not what they did.
We measure the impact – the action somebody takes after they watch the message. We analyze and optimize the impact to build campaigns that change behavior.
Changing behavior changes the world.
Our Impact
35%
OF OUR VOTERS ARE UNDER 30 YEARS OLD
20%
OF OUR VOTER ACTIONS ARE NEW REGISTRATIONS
81%
CARE STRONGLY ABOUT ABORTION, CLIMATE, GUN SAFETY, HEALTHCARE…
5.2%
RISE IN BLACK VOTER TURNOUT IN A RECENT RCT STUDY
$1.80
CURRENT LOWEST COST PER VOTER ACTION
(TIPPING POINT CAMPAIGN)
52
CLOSE HOUSE AND SENATE RACES WHERE WE ARE MOBILIZING VOTERS
In 2026, close House and Senate races will decide the control of Congress.
We use tested messages and data-driven tactics to geographically target voters where votes will win races.
Partner with us
Turning Non-Profit Organizations Into Voter Recruitment Hubs
We support organizations with pro bono tools and trainings to drive voter engagement.
Email marcie@feelgoodimpact.org
Fund what works
Support proven strategies that drive voter turnout and create real impact at the ballot box.
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